Should You, As A Chiropractor Have A YouTube Channel?
How Chiropractors Can Use YouTube for Business
Boasting over 2 billion monthly active users, YouTube’s power and potential as a platform is unparalleled. 95% of the global internet population watches YouTube. Those are some serious numbers! What’s more, 1 billion hours of video are watched every day on YouTube!!
So, what does this platform offer chiropractors? It turns out, YouTube can offer your practice rather a lot. But being a very busy platform, it pays to get some expert advice on just how to use it. Here is our guide on what YouTube can offer your practice and how to best leverage the opportunities of the platform.
What can YouTube offer?
Did you know: YouTube is the second most popular search engine in the world, after Google? It’s true. The way users interact with the platform is unique; it acts as both a search engine and a social media platform. Meaning there are several key offerings that you can benefit from. These are:
- Building your community
- Building trust in your practice/brand (Yes your practice is a brand)
- High traffic potential
- Great search integration
If you make a great channel, with informative and interesting content, the benefits can go way beyond simply redirecting potential clients to your physical practice. It’s a great way to help direct traffic to any peripheral sales items you might have, to make income via affiliate links, or even via advertising revenue from your channel itself. These are great ways to diversify your income streams online.
You can also demonstrate your unique personality, methodology or approach to the care you provide, and show the human behind the name of your practice. Users are also encouraged to respond, share and react, so you can easily get feedback or help your patients solve problems and answer their questions, all of which builds a sense of community and helps spread the word about the incredible work you are doing in your community as a chiropractor. Feed into the good work already being done on your website, as YouTube videos can help users find your practice whenever they search online.
Who uses YouTube? What is the audience like?
One of the biggest benefits of YouTube is the diversity of individuals who use it. According to these statistics, the most used social network for Millennials is YouTube. But even more important, YouTube is the most used platform by those over the age of 75, a growing number who use the platform to specifically find answers to their questions or to seek out reviews before making purchases.
This makes YouTube very unique; it crosses vast demographic ranges and appeals to those who might really be curious to know what chiropractic care can do for them.
What kind of content performs well?
There are several key characteristics to high-performing content on YouTube. They are content that is:
· Informative
· Personality-driven
· Shareable
· Relatable and relevant
Showing your practice to be a source of knowledge on particular wellness-related or chiropractic subjects can help spread the word about the benefits of Chiropractic, as well as providing genuine help and advice to those who are searching for it. Create a community around the knowledge you share and build the trust your existing and your potential patients have in your expertise and your practice.
Other considerations to keep in mind:
- YouTube is responsible for 37% of all mobile internet traffic. That means it’s important to make sure that your content can easily be seen on a phone screen – no tiny text! This also means that users are often on the go – they’re looking for advice or answers while they’re out and about, going about their day, or in response to an immediate concern or query. This is great to keep in mind – what wellness or chiropractic concerns might your potential patients be looking to answer, in the heat of the moment?
- Searches including “How To” continue to grow particularly rapidly in the video realm, and so your potential patients are likely to seek out tutorials they can follow to help them get tasks done with the help of video.
- 90% of people discover new brands or products on YouTube. To quote Think with Google, “When content is relatable, it motivates people to go from watching to doing.” Help users in your local area and beyond discover your practice with relatable content that answers their needs.
Video is a great way to share relevant updates about your practice, to share the potential benefits of chiropractic care overall, interact with patients, and share information about any products you might have to offer alongside the care you provide. Making videos relatable to the everyday needs of your patients will really ensure you’re found online by those who need your help.
How can I get started? What skills do I need to have?
Setting up a YouTube account is simple but adding video content can be more difficult. Consider the time commitment you wish to make.
High quality video production is time consuming and requires basic technical skills to get started, and further knowledge to produce the kind of videos that leave a lasting impression. While phone cameras are very powerful these days, you might consider the importance of adding music, editing and all the other details that ensure your video looks professional.
You might prefer to opt simply for creating YouTube Ads for your local business initially, which has the potential to reach vast numbers of users in your specific local area. This requires some specific creative thinking and an advertising mindset, to help convey what your practice can do both quickly and in an eye-catching manner. This should support other marketing efforts within your online presence, including updates to your website, newsletter, social media content, etc. All of these platforms work together to form a whole.
At Blitz, we can help find those links between platform types and their specific requirements and ensure that your online presence works together as a whole for the benefit of your practice. We can also help integrate video and show the world the dynamic and unique qualities of the work you do. If you would like to have a chat with us about how we can help you with your video production or any are of your online presence, just click thew ‘GET IN TOUCH’ button below, complete the for and we’ll get back to you ASAP.
Are you thinking about starting a YouTube channel? Maybe you already have. Let us know in the comments below. We’d love to hear how you’re getting on! 👇